Wednesday, July 31, 2013

skool is still kool

Just an update on a few of my latest assignments, folks.

In my Experimental Typography class, we worked with designing a label for a product. It could be a current company or a made-up one. Of course, I chose the latter. I made up a beauty cream company which I called "Under My Skin".
I was inspired by my trip to Mary Kay last week to realize that the packaging should reflect the consumer and/or how the product should make you feel.
So, here is my company brand:
We had to create a new font for our brand, so I took the famous COURIER font and revamped it using the Adobe Illustrator program. I could use a lot of typography terms here to explain what I did, but I already did that in class.
And here are the labels I designed for my various creams:



My critique wasn't too bad, I actually expected worse because after I had them printed, I thought of 3 other ways to improve it. I told my teacher that and she said it wasn't a bad thing and that sometimes clients will expect to have something that needs improving. My labels weren't the best at all. There were two other students who I felt knocked it out of the park, but my labels weren't the worst either. I think you can tell I put thought and work into it.
What do you think?

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